Privacy Policy
私隱政策
Effective Date 生效日期：22/03/2026
Website 網站：https://www.toyworldhk.com
Business 商戶：Toy World HK
English Version
1. Introduction
Toy World HK (“Toy World HK”, “we”, “our” or “us”) respects your privacy and is committed to protecting the personal data of our customers, members, website visitors and users.
This Privacy Policy explains how we collect, use, process, store, disclose and protect your personal data when you visit our website, create an account, place an order, subscribe to our updates, contact us, use our customer service channels, or otherwise interact with our services.
By using our website or providing personal data to us, you confirm that you have read, understood and agreed to this Privacy Policy.
2. Scope of this Policy
This Privacy Policy applies to personal data collected through:
our website at https://www.toyworldhk.com;
account registration and membership services;
online orders, pre-orders and checkout;
payment and transaction processing;
delivery and logistics arrangements;
customer service communications;
promotions, newsletters and marketing communications;
fraud prevention, account security and order risk checks;
any other online or offline interaction with Toy World HK.
This policy should be read together with our Terms and Conditions, Shipping Policy, Return and Exchange Policy, Anti-Fraud & Scam Protection Policy, and any other policies published on our website.
3. Personal Data We May Collect
We may collect and process the following types of personal data where necessary for our business operations:
3.1 Account and Identity Information
name;
account username or login details;
email address;
phone number;
membership details;
customer ID or order history.
3.2 Order and Transaction Information
order number;
products purchased;
pre-order records;
payment status;
transaction records;
billing information;
refund, exchange or dispute records;
purchase limit and stock allocation records.
3.3 Delivery and Contact Information
delivery name;
delivery address;
billing address;
contact phone number;
courier tracking information;
delivery instructions;
freight forwarder or consolidation information, where applicable.
3.4 Payment Information
Payments may be processed by third-party payment service providers. We do not store full credit card numbers or full sensitive payment authentication details on our own systems.
We may receive limited payment-related information such as:
payment confirmation;
payment method type;
transaction reference;
payment status;
partial card information where provided by payment processors;
chargeback or dispute records.
3.5 Technical and Website Usage Information
When you use our website, we may collect technical information such as:
IP address;
browser type;
device type;
operating system;
pages viewed;
access time;
referral source;
cookies and similar tracking technologies;
shopping cart activity;
login and security logs.
3.6 Customer Service and Communication Records
We may collect and keep records of communications with you, including:
email messages;
WhatsApp or messaging app communications;
website chat messages;
social media enquiries;
customer service notes;
complaint, refund or exchange records.
3.7 Fraud Prevention and Risk Control Information
For fraud prevention, order verification, fair stock allocation and platform security, we may collect and assess relevant information such as:
linked account indicators;
repeated purchasing patterns;
suspicious bulk order activity;
mismatched billing or delivery details;
unusual order velocity;
device or browser indicators;
IP address or network indicators;
payment risk signals;
chargeback or payment dispute history.
4. Purposes for Using Personal Data
We may use your personal data for the following purposes:
4.1 Order Processing and Fulfilment
creating and managing your account;
processing orders and pre-orders;
confirming payment;
arranging packing, dispatch and delivery;
providing tracking information;
handling order updates, cancellations, refunds, exchanges and after-sales service.
4.2 Customer Service
responding to enquiries;
verifying order details;
handling complaints;
managing return or exchange requests;
providing service notices and important updates.
4.3 Payment, Accounting and Business Administration
processing payments;
issuing receipts or transaction records;
maintaining business records;
handling refunds, chargebacks and payment disputes;
complying with tax, accounting, audit and legal obligations.
4.4 Membership, Promotions and Marketing
Where permitted by law and, where required, with your consent or indication of no objection, we may use your contact information to:
send newsletters;
provide membership updates;
inform you about new products, pre-orders, restocks, promotions and exclusive offers;
personalise offers and website experience.
You may opt out of marketing communications at any time by following the unsubscribe instructions in our messages or contacting us directly.
4.5 Fraud Prevention, Security and Risk Management
We may use personal data to:
verify customer identity;
detect suspicious transactions;
prevent fraud, scams and abuse;
enforce purchase limits;
identify linked or duplicate orders;
prevent bot activity or automated purchasing;
protect genuine customers and fair stock allocation;
investigate chargebacks, payment disputes or suspicious conduct;
protect our website, payment systems, suppliers, distribution channels and business.
4.6 Legal and Compliance Purposes
We may use personal data where necessary to:
comply with applicable laws and regulations;
respond to lawful requests from authorities;
enforce our Terms and Conditions and website policies;
protect our legal rights;
manage disputes, claims or investigations.
5. Direct Marketing
We may use your name, email address, phone number, purchase preferences, order history and membership information for direct marketing of Toy World HK products and services, including toys, collectibles, pre-order items, promotions, membership offers and related updates.
We will only use your personal data for direct marketing where permitted by applicable law. You may request us to stop using your personal data for direct marketing at any time.
To opt out, please contact us at:
Email: info@toyworldhk.com
6. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
enable shopping cart functions;
remember language, currency and account preferences;
support login and account security;
analyse website performance;
improve user experience;
support marketing and advertising functions;
detect suspicious or abusive website activity.
You may adjust your browser settings to refuse or delete cookies. However, some website functions, including account login, checkout and shopping cart features, may not work properly if cookies are disabled.
7. Disclosure and Transfer of Personal Data
We do not sell your personal data.
Where necessary for the purposes stated in this Privacy Policy, we may share relevant personal data with:
payment processors;
banks, card networks and payment platforms;
courier companies and logistics providers;
warehouse or fulfilment service providers;
IT, hosting, cloud, website and security service providers;
customer service and communication platform providers;
marketing or email service providers;
fraud prevention and risk control service providers;
marketplaces, platforms, suppliers or distributors where necessary for order fulfilment or compliance;
accountants, auditors, legal advisers, insurers and professional advisers;
government departments, regulators, law enforcement agencies or courts where required or permitted by law.
We will only disclose personal data where reasonably necessary and will take reasonable steps to protect such data.
8. Cross-Border Data Transfer
Some of our service providers, payment processors, IT systems, cloud services, logistics partners or business partners may be located outside Hong Kong.
By using our website or providing personal data to us, you understand that your personal data may be transferred to, stored in or processed in places outside Hong Kong where necessary for order processing, payment, delivery, customer service, fraud prevention, business administration or legal compliance.
We will take reasonable steps to ensure that personal data transferred outside Hong Kong is handled securely and in accordance with this Privacy Policy.
9. Data Retention
We will retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including order processing, customer service, accounting, audit, legal, fraud prevention, dispute handling and business record purposes.
Different types of data may be retained for different periods depending on the nature of the data and applicable legal, operational and business requirements.
When personal data is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
10. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration or destruction.
Such measures may include:
restricted access to customer data;
password and account access controls;
secure payment processing through third-party payment providers;
website security controls;
system monitoring;
staff access limitations;
reasonable administrative, technical and physical safeguards.
However, no internet transmission, website, payment system or electronic storage method is completely secure. Customers should also take reasonable steps to protect their own account login details and avoid sharing passwords or sensitive information through insecure channels.
11. Accuracy of Personal Data
You should ensure that all personal data provided to us is true, accurate, complete and up to date.
If your name, phone number, email address, billing address, delivery address or other account information changes, please update your account or contact us as soon as possible.
We are not responsible for delivery delays, failed delivery, order cancellation, payment issues or other loss caused by inaccurate, incomplete or outdated information provided by customers.
12. Access and Correction Requests
Subject to applicable law, you may request access to and correction of your personal data held by us.
To make a data access or correction request, please contact us at:
Email: info@toyworldhk.com
We may ask you to verify your identity before processing your request. We may also charge a reasonable administrative fee for handling a data access request where permitted by law.
13. Children and Minors
Our website and services are intended for customers who are at least 18 years old or who have obtained consent from a parent, guardian or authorised adult.
We do not knowingly collect personal data from children without appropriate consent. If we become aware that personal data has been provided by a minor without proper consent, we may delete such data or cancel the relevant account or order.
14. Third-Party Websites and Platforms
Our website may contain links to third-party websites, social media platforms, payment providers, courier tracking pages or other external services.
We are not responsible for the privacy practices, security, content or policies of third-party websites or platforms. You should review their privacy policies before providing personal data to them.
15. Fraud, Scam and Brand Impersonation Protection
For customer protection and business security, we may use personal data and transaction information to detect, prevent and investigate fraud, scams, account abuse, payment abuse, identity misuse, bot activity, suspicious bulk buying and unauthorised use of our brand.
If you receive suspicious messages, fake payment links, impersonation attempts or communications claiming to represent Toy World HK, please verify them through our official website or contact us directly.
16. Changes to this Privacy Policy
We may update, amend or replace this Privacy Policy from time to time to reflect changes in our business operations, website functions, legal requirements, payment arrangements, logistics services or data protection practices.
The latest version will be published on our website. Continued use of our website or services after any update means that you accept the revised Privacy Policy.
17. Contact Us
For privacy enquiries, data access or correction requests, direct marketing opt-out requests, or suspected scam reports, please contact:
Toy World HK
Email: info@toyworldhk.com
Website: https://www.toyworldhk.com
Office Address: RM1308, 13/F, Lemmi Center, 50 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong
Tel / WhatsApp only: +852 9737 7730
Office Hours: Monday to Friday, 10:00 AM to 6:00 PM
繁體中文版本
1. 引言
Toy World HK（以下稱「Toy World HK」、「本店」、「本公司」、「我們」）重視客戶、會員、網站訪客及用戶的私隱，並致力保障閣下的個人資料。
本私隱政策說明當閣下瀏覽本網站、建立帳戶、提交訂單、訂購預售商品、訂閱資訊、聯絡客服、使用客戶服務渠道或以其他方式使用本店服務時，本公司如何收集、使用、處理、儲存、披露及保障閣下的個人資料。
閣下使用本網站或向本公司提供個人資料，即表示閣下已閱讀、明白並同意本私隱政策。
2. 本政策適用範圍
本私隱政策適用於透過以下方式收集的個人資料：
帳戶註冊及會員服務；
網上訂單、預售訂單及結帳程序；
付款及交易處理；
送貨及物流安排；
客戶服務通訊；
推廣、電子通訊及市場推廣；
防欺詐、帳戶安全及訂單風險審查；
任何其他與 Toy World HK 相關的網上或線下互動。
本政策應與本店的條款與細則、送貨政策、退款及換貨政策、反欺詐及防詐騙保障政策，以及本網站不時公布的其他政策一併閱讀。
3. 本公司可能收集的個人資料
本公司可因應業務營運需要，收集及處理以下類別的個人資料：
3.1 帳戶及身份資料
姓名；
帳戶名稱或登入資料；
電郵地址；
電話號碼；
會員資料；
客戶編號或訂單紀錄。
3.2 訂單及交易資料
訂單號碼；
購買商品資料；
預售訂單紀錄；
付款狀態；
交易紀錄；
帳單資料；
退款、換貨或爭議紀錄；
購買限制及貨品分配紀錄。
3.3 送貨及聯絡資料
收件人姓名；
送貨地址；
帳單地址；
聯絡電話；
速遞追蹤資料；
送貨指示；
如適用，貨運代理或集運相關資料。
3.4 付款資料
付款可能由第三方支付服務供應商處理。本公司不會於自身系統儲存完整信用卡號碼或完整敏感付款認證資料。
本公司可能接收有限度的付款相關資料，包括：
付款確認；
付款方式類型；
交易參考編號；
付款狀態；
由付款服務供應商提供的部分卡資料；
拒付或付款爭議紀錄。
3.5 技術及網站使用資料
當閣下使用本網站時，本公司可能收集以下技術資料：
IP 地址；
瀏覽器類型；
裝置類型；
作業系統；
瀏覽頁面；
存取時間；
來源網站；
Cookie 及類似追蹤技術；
購物車活動；
登入及安全紀錄。
3.6 客戶服務及通訊紀錄
本公司可能收集及保存與閣下的通訊紀錄，包括：
電郵訊息；
WhatsApp 或即時通訊應用程式訊息；
網站聊天訊息；
社交媒體查詢；
客戶服務備註；
投訴、退款或換貨紀錄。
3.7 防欺詐及風險控制資料
為防止欺詐、核實訂單、保障公平貨品分配及維護平台安全，本公司可能收集及評估相關資料，包括：
關連帳戶指標；
重複購買模式；
可疑大量下單活動；
帳單或送貨資料不一致情況；
異常下單速度；
裝置或瀏覽器指標；
IP 地址或網絡指標；
付款風險訊號；
拒付或付款爭議紀錄。
4. 使用個人資料的目的
本公司可為以下目的使用閣下的個人資料：
4.1 訂單處理及履行
建立及管理閣下的帳戶；
處理訂單及預售訂單；
確認付款；
安排包裝、出貨及送貨；
提供追蹤資料；
處理訂單更新、取消、退款、換貨及售後服務。
4.2 客戶服務
回覆查詢；
核實訂單資料；
處理投訴；
管理退貨或換貨申請；
提供服務通知及重要更新。
4.3 付款、會計及業務行政
處理付款；
發出收據或交易紀錄；
保存業務紀錄；
處理退款、拒付及付款爭議；
遵守稅務、會計、審計及法律責任。
4.4 會員、推廣及市場推廣
在法律允許及在需要時取得閣下同意或不反對表示的情況下，本公司可能使用閣下的聯絡資料作以下用途：
發送電子通訊；
提供會員更新；
通知閣下有關新產品、預售商品、補貨、推廣及專屬優惠；
個人化優惠及網站體驗。
閣下可隨時按照本公司訊息中的取消訂閱指示，或直接聯絡本公司，要求停止接收市場推廣通訊。
4.5 防欺詐、安全及風險管理
本公司可使用個人資料作以下用途：
核實客戶身份；
偵測可疑交易；
防止欺詐、詐騙及濫用；
執行購買限制；
識別關連或重複訂單；
防止機械人程式或自動化購買；
保障真實客戶及公平貨品分配；
調查拒付、付款爭議或可疑行為；
保障本網站、付款系統、供應商、分銷渠道及本公司業務。
4.6 法律及合規目的
本公司可在有需要時使用個人資料以：
遵守適用法律及法規；
回應有關機關的合法要求；
執行本店條款與細則及網站政策；
保障本公司的法律權利；
處理爭議、申索或調查。
5. 直接促銷
本公司可能使用閣下的姓名、電郵地址、電話號碼、購買偏好、訂單紀錄及會員資料，向閣下進行 Toy World HK 產品及服務的直接促銷，包括玩具、收藏品、預售商品、推廣活動、會員優惠及相關更新。
本公司只會在適用法律允許的情況下使用閣下的個人資料作直接促銷。閣下可隨時要求本公司停止使用閣下的個人資料作直接促銷用途。
如需取消接收直接促銷，請聯絡：
6. Cookie 及追蹤技術
本網站可能使用 Cookie 及類似技術作以下用途：
啟用購物車功能；
記住語言、貨幣及帳戶偏好；
支援登入及帳戶安全；
分析網站表現；
改善用戶體驗；
支援市場推廣及廣告功能；
偵測可疑或濫用網站活動。
閣下可透過瀏覽器設定拒絕或刪除 Cookie。然而，如停用 Cookie，部分網站功能，包括帳戶登入、結帳及購物車功能，可能無法正常運作。
7. 個人資料的披露及轉移
本公司不會出售閣下的個人資料。
在本私隱政策所述目的所需的情況下，本公司可能向以下各方披露相關個人資料：
付款處理商；
銀行、信用卡網絡及付款平台；
速遞公司及物流服務供應商；
倉庫或訂單履行服務供應商；
資訊科技、主機、雲端、網站及安全服務供應商；
客戶服務及通訊平台供應商；
市場推廣或電郵服務供應商；
防欺詐及風險控制服務供應商；
在訂單履行或合規需要下涉及的市場平台、供應商或分銷商；
會計師、核數師、法律顧問、保險公司及專業顧問；
在法律要求或允許的情況下，向政府部門、監管機構、執法機關或法院披露。
本公司只會在合理需要的情況下披露個人資料，並會採取合理措施保障相關資料。
8. 跨境資料轉移
本公司的部分服務供應商、付款處理商、資訊科技系統、雲端服務、物流合作夥伴或業務合作夥伴可能位於香港以外地區。
閣下使用本網站或向本公司提供個人資料，即表示閣下明白，在訂單處理、付款、送貨、客戶服務、防欺詐、業務行政或法律合規所需的情況下，閣下的個人資料可能會被轉移至香港以外地區儲存或處理。
本公司會採取合理措施，確保轉移至香港以外地區的個人資料獲安全處理，並符合本私隱政策。
9. 資料保存
本公司只會在合理所需期間內保存個人資料，以達致收集資料的目的，包括訂單處理、客戶服務、會計、審計、法律、防欺詐、爭議處理及業務紀錄用途。
不同類別的資料可能因其性質及適用法律、營運及業務要求而有不同保存期限。
當個人資料不再需要時，本公司會採取合理措施刪除、匿名化或安全銷毀相關資料。
10. 資料安全
本公司採取合理技術及組織措施，保障個人資料免受未經授權存取、遺失、濫用、披露、更改或銷毀。
相關措施可能包括：
限制客戶資料存取權限；
密碼及帳戶存取控制；
透過第三方付款服務供應商進行安全付款處理；
網站安全控制；
系統監察；
員工存取限制；
合理行政、技術及實體保障措施。
然而，任何互聯網傳輸、網站、付款系統或電子儲存方式均不能保證絕對安全。客戶亦應自行採取合理措施保護帳戶登入資料，並避免透過不安全渠道分享密碼或敏感資料。
11. 個人資料準確性
閣下應確保向本公司提供的所有個人資料均屬真實、準確、完整及最新。
如閣下的姓名、電話號碼、電郵地址、帳單地址、送貨地址或其他帳戶資料有任何更改，請盡快更新帳戶資料或聯絡本公司。
如因客戶提供的資料不準確、不完整或過時而導致送貨延誤、派送失敗、訂單取消、付款問題或其他損失，本公司概不負責。
12. 查閱及更正個人資料
在適用法律規定下，閣下可要求查閱及更正本公司持有的閣下個人資料。
如需提出查閱或更正個人資料要求，請聯絡：
本公司可能會要求閣下核實身份後方可處理相關要求。在法律允許的情況下，本公司亦可能就處理查閱個人資料要求收取合理行政費用。
13. 兒童及未成年人
本網站及服務旨在供年滿 18 歲或已獲父母、監護人或獲授權成年人同意的人士使用。
本公司不會在知情情況下，在未取得適當同意時收集兒童的個人資料。如本公司發現未成年人在未取得適當同意下提供個人資料，本公司可刪除相關資料，或取消相關帳戶或訂單。
14. 第三方網站及平台
本網站可能包含通往第三方網站、社交媒體平台、付款服務供應商、速遞追蹤頁面或其他外部服務的連結。
本公司不負責第三方網站或平台的私隱做法、安全、內容或政策。閣下在向第三方提供個人資料前，應自行查閱其私隱政策。
15. 防欺詐、防詐騙及品牌冒充保障
為保障客戶及業務安全，本公司可能使用個人資料及交易資料，以偵測、預防及調查欺詐、詐騙、帳戶濫用、付款濫用、身份資料濫用、機械人程式活動、可疑大量購買及未經授權使用本公司品牌的行為。
如閣下收到可疑訊息、虛假付款連結、冒充本公司的通訊或其他可疑聯絡，請透過本公司官方網站核實，或直接聯絡本公司。
16. 本私隱政策的更改
本公司可不時更新、修改或替換本私隱政策，以反映業務營運、網站功能、法律要求、付款安排、物流服務或資料保障做法的變更。
最新版本將於本網站公布。閣下於本政策更新後繼續使用本網站或服務，即表示閣下接受經修訂的私隱政策。
17. 聯絡我們
如有私隱查詢、個人資料查閱或更正要求、取消直接促銷要求，或舉報可疑詐騙，請聯絡：
Toy World HK
電郵：info@toyworldhk.com
網站：https://www.toyworldhk.com
辦公地址：香港九龍觀塘開源道 50 號利寶時中心 13 樓 1308 室
電話 / WhatsApp only：+852 9737 7730
辦公時間：星期一至星期五，上午 10:00 至下午 6:00
